Europe and East Asia: a trade relationship examined

Examines a number of different, but closely related, perspectives on trade links between Europemore specifically, the European Union– and the East Asian region. Analyses the recent development and success of the region′s economies, discussing the key determinants of that success. Evaluates patterns of European‐East Asian trade that enable a focus on the nature of the trade opportunities which present themselves for European businesses with the East Asia region, and offers insight, as well as practical advice, as to how to approach those opportunities.