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Examines in depth the practical realities and difficulties of initiating and sustaining a major tourism development project which is intended to further economic regeneration and job‐creation and is funded in partnership with the European Union. The financial framework of the scheme, the “Hotties” in St Helens (Merseyside), is provided by the European Structural Funds including the RECHAR Initiative. The contribution of the European Regional Development Fund and the European Social Fund are also evaluated. In addition the purportedly complementary role of central government is addressed, through the Urban Programme and City Challenge schemes. Two fundamental issues emerge as crucially governing outcomes: the precise structure and nature of the complex public/private partnerships involved; and vexed problem of“additionality”, which remains an unresolved matter. Clearly demonstrates the urgent need for far greater integration and co‐ordination of public policy and the rationalization of the application and implementation procedures.

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