Mental modelling complexity in EC value chains Available to Purchase

Presents a method for environmental scanning for small– to medium‐sized enterprises (SMEs) not familiar with strategic planning. Mental modelling is used to scan the domino effects of patterns of change and relate them to the micro, rather than the macro level. Posits unique opportunities and some threats for SMEs as a result of the single market. Suggests that this method will be of benefit to entrepreneurs,advisers, and students on entrepreneurial business courses.