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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/00070709110002571. When citing the article, please cite: Clive H. Wilson, (1991), “Developing and Marketing Dairy Product Brands in Europe”, British Food Journal, Vol. 93 Iss: 4, pp. 3 - 11.
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© MCB UP Limited
1991
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