Food retailing opportunities in Eastern Europe Available to Purchase

Considers the importance of Eastern European markets to Europe’s large food retailers. Describes and evaluates the international retail activity which has already taken place in Eastern Europe and the impact this is having on retail structures in Eastern Europe. Presents the results of a survey: compares senior retail executives’ perceptions of the opportunities which exist in Eastern Europe with their perceptions of other markets. Discusses the developmental role of Western European retailers in Eastern Europe and considers future prospects.