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Volume 90, Issue 2
1 February 1990
European Business Review Cover Image for Volume 90, Issue 2
Research Article| February 01 1990

SUNBEAM IN ITALY: ONE SUCCESS AND ONE FAILURE Available to Purchase

Myron M. Miller
Myron M. Miller
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7107
Print ISSN: 0955-534X
© MCB UP Limited
1990
European Business Review (1990) 90 (2)
https://doi.org/10.1108/EUM0000000001856

The history of two subsidiaries of the Sunbeam Corporation in Italy in the late 1970s and early 1980s is described. Some important insights into the critical factors for success in international business are highlighted.

Keywords:
Corporate strategy, Multinationals, Strategic management
This content is only available via PDF.
© MCB UP Limited
1990
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