SHADES OF MEANING IN SOVIET BUSINESS AND MANAGEMENT

As the USSR undertakes the transition to a market economy, western words and concepts to describe business and management activity are becoming increasingly used there. The semantic discrepancies between the English word “businessman” and the Soviet word biznesmen are advanced as examples. But the main focus of attention is on the use and implications of the Russified forms of “manager”and “management”, which are becoming very fashionable in the USSR. A short historical review of these terms in the Soviet context is followed by a discussion of the impact of perestroika on the evolution of management as it becomes increasingly independent of Party and planners. Attention is paid to the distinction between industrial managers and entrepreneurs seeking to establish small businesses in the USSR. Use is made of Russian‐language sources.