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Volume 92, Issue 2
1 February 1992
European Business Review Cover Image for Volume 92, Issue 2
Research Article| February 01 1992

FROM THE QUANTITY OF QUALITY TO THE QUALITY OF QUALITY: A NEW COMMANDMENT FOR THE 1990s Available to Purchase

Pier Giorgio Perotto
Pier Giorgio Perotto
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7107
Print ISSN: 0955-534X
© MCB UP Limited
1992
European Business Review (1992) 92 (2)
https://doi.org/10.1108/EUM0000000001894

The inventor of the first personal computer in the world advocates a conceptual shift in the way companies will have to nurture customers and seek innovations in products or services that were designed to satisfy yet to be defined needs.

Keywords:
Personal computers, Service quality, Product quality, Innovation, Italy, Product design
This content is only available via PDF.
© MCB UP Limited
1992
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