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Volume 92, Issue 2
1 February 1992
European Business Review Cover Image for Volume 92, Issue 2
Research Article| February 01 1992

WAYS TO ENCOURAGE ETHICAL CONDUCT AMONG MARKETING PROFESSIONALS

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Publisher: Emerald Publishing
Online ISSN: 1758-7107
Print ISSN: 0955-534X
© MCB UP Limited
1992
European Business Review (1992) 92 (2)
https://doi.org/10.1108/EUM0000000001895

Presents a case for a written code of ethics and shows how this can be instituted in a company. Discusses implementation, communication and enforcement of a code.

Keywords: Ethics, Marketing strategy
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© MCB UP Limited
1992
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