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Joe F. Hair, Jr
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Journal Articles
Identifying and treating unobserved heterogeneity with FIMIX-PLS: part I – method
Available to Purchase
Journal:
European Business Review
European Business Review (2016) 28 (1): 63–76.
Published: 11 January 2016
Journal Articles
Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research
Available to Purchase
Journal:
European Business Review
European Business Review (2014) 26 (2): 106–121.
Published: 04 March 2014
Journal Articles
Knowledge creation in marketing: the role of predictive analytics
Available to Purchase
Journal:
European Business Review
European Business Review (2007) 19 (4): 303–315.
Published: 03 July 2007
