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Keywords: Return on investment
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Journal Articles
Journal:
European Business Review
European Business Review (2002) 14 (6): 401–408.
Published: 01 December 2002
... Global marketing Alliances Return on investment Spain Alliances are a means that has always been available for firms to enter new countries. However, their role has undergone important changes as a result of globalization processes and technological change that characterize the current...
