Keywords:  Return on investment
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
European Business Review (2002) 14 (6): 401–408.
Published: 01 December 2002
... Global marketing Alliances Return on investment Spain Alliances are a means that has always been available for firms to enter new countries. However, their role has undergone important changes as a result of globalization processes and technological change that characterize the current...

or Create an Account

Close subscription notice
Close access options