... be the most critical issue in the “bad sale” of OB research data and theories. © Emerald Group Publishing Limited 2009 Organizational behaviour General management Action research The theory‐practice gap in OB, which is ever widening into a gulf, has been raised before by other...

... of pragmatism and action research are likely to increase the relevance of management research and education. Design/methodology/approach A reflection based on a broad review of ontological and epistemological issues leads to a call for philosophical re‐foundation of management academia. Findings...