... Limited 2009 Organizational behaviour General management Action research In this critique, we argue that traditional organisational behaviour (OB) is rapidly becoming irrelevant to practitioners because it has developed in directions that are unrelated to the major challenges faced...

... of pragmatism and action research are likely to increase the relevance of management research and education. Design/methodology/approach A reflection based on a broad review of ontological and epistemological issues leads to a call for philosophical re‐foundation of management academia. Findings...