... metaphor in marketing and management fields, while also examining the contribution of other areas such as art. The paper constructs and debates the conceptual notion of the marketer as an artist. Findings Incorporation of theoretically grounded metaphors into marketing theory can help develop a form...

...Sanda Miller © MCB UP Limited 2003 --> Democracy Arts Money Romania Interviews Meanwhile, Anca Petrescu has conveniently re-emerged to meddle in architectural decisions and top of her list is to contest Oroveanu's plan to remove sections of the heavily ornamented facade...