... metaphor in marketing and management fields, while also examining the contribution of other areas such as art. The paper constructs and debates the conceptual notion of the marketer as an artist. Findings Incorporation of theoretically grounded metaphors into marketing theory can help develop a form...

... a few of the major projects he is at present involved with, I was bombarded with an abundance of examples ranging from architecture, restoration/conservation, visual arts, theatre, opera and cinematography. Among the most important is without doubt the imminent inauguration "hopefully in December...