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Journal Articles
Brand personality and purchase intention
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Journal:
European Business Review
European Business Review (2015) 27 (5): 462–476.
Published: 10 August 2015
...Dr Juan Carlos Sosa Varela; María de la Paz Toldos-Romero; Ma. Margarita Orozco-Gómez Purpose – The purpose of this paper is to analyze the effects of brand personality dimensions on purchase intention. Furthermore, the brand personality dimensions are compared to study the differences between...
