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Keywords: Brand awareness
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Journal Articles
Impacts of the trilogy of emotion on future purchase intentions in products of high involvement under the mediating role of brand awareness
Available to Purchase
Journal:
European Business Review
European Business Review (2014) 26 (1): 43–63.
Published: 07 January 2014
... on two different products to test the influence of emotion on future purchase intentions in study one and to replicate the results of study one in study two, using structural equation modeling. In study two, brand awareness is regarded as a mediator. Findings – The results indicate that cognition...
