...Aron O'Cass; Göran Svensson; Trond Hammervoll; Kjell Toften Purpose The purpose of this paper is to identify and explore important value‐creation initiatives in buyer‐seller relationships (BSRs). Design/methodology/approach Following a literature review and the presentation of an appropriate...

... Buyer‐seller relationships Hearing aids Denmark Management attention has moved from competition between firms to competition between supply chains, encompassing all firms from raw materials supplier to the end customer. The management's capability to establish trust‐based and long‐term...