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Keywords: CPP model
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Journal Articles
Journal:
European Business Review
European Business Review (2020) 32 (5): 893–907.
Published: 01 June 2020
... article fills this gap by providing novel insights into the determinants of EMNEs’ location choices in foreign regions. Such regions are defined as “non-predictable” markets according to the conservative, predictable and pacemaker (CPP) model (Paul and Sánchez– Morcilio, 2019) and the configurational...
