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Keywords: Cell phone network service provider
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Journal Articles
Customer satisfaction/delight and behavioural intentions of cell phone network customers – an emerging market perspective
Available to Purchase
Journal:
European Business Review
European Business Review (2018) 30 (4): 427–445.
Published: 11 June 2018
...Mornay Roberts-Lombard; Daniël Johannes Petzer Purpose This study aims to investigate the extent to which the satisfaction/delight experienced by customers of cell phone network service providers is influenced by their perceptions of the networks’ employee service delivery skills and the value...
