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Keywords: Chain perspective
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Journal Articles
Journal:
European Business Review
European Business Review (2013) 25 (2): 124–146.
Published: 01 March 2013
... forward supply‐chain activities as well as additional activities of the reverse supply chain. Extant supply chain literature calls for a chain perspective in order to avoid sub‐optimization in the chain since changes at one stage can affect the performance at other stages. The purpose of the paper...
