Keywords: Change conversations
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Journal Articles
European Business Review (2016) 28 (4): 486–502.
Published: 13 June 2016
.... They use Ford and Ford’s (1995) change conversational framework and the speech act theory to analyze French CEOs’ letters to stakeholders, over the period 2007-2012. Findings The authors find that leaders’ rhetoric consists of three types of change conversations, namely, initiative, for understanding...

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