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Keywords: Cider producers
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Journal Articles
Journal:
European Business Review
European Business Review (2026) 38 (5): 855–873.
Published: 18 June 2026
... knowledge gap by exploring this phenomenon in a rural context. Design/methodology/approach Through complementary research and 11 in-depth interviews with cider producers, combined with validation of the results with a representative of Innovation Norway, the study identifies the key stakeholders...
