... analysis was conducted of influential papers correlated with the topic to identify three streams of research. Later, thematic analysis was carried out to explore specific themes within these categories. Findings Through citation analysis three research streams namely customer’s co-creation on new...

... approaches to journal ranking and citation analysis. © Emerald Group Publishing Limited 2012 Marketing Journals Ethnocentrism Journal ranking Citation analysis g‐index Google Scholar Impact factors It is also interesting to note that a former editor of two of marketing's...