... analysis was conducted of influential papers correlated with the topic to identify three streams of research. Later, thematic analysis was carried out to explore specific themes within these categories. Findings Through citation analysis three research streams namely customer’s co-creation on new...

... approaches to journal ranking and citation analysis. It is also interesting to note that a former editor of two of marketing's top journals, Stewart (2008) , acknowledges that there is some degree of bias towards US authors, and he suggests it is due to different research approaches being preferred...