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Keywords: Co‐opetition
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Journal Articles
Journal:
European Business Review
European Business Review (2011) 23 (5): 454–475.
Published: 30 August 2011
... and the implication they have on firms' competitive strategies. More specifically, the challenges of competitors simultaneously acting in accordance with a competitive, a cooperative, and a co‐opetitive market regime. Design/methodology/approach An exploratory case study of the interaction between firms within...
