Keywords: Collectivism
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Journal Articles
European Business Review (2019) 31 (1): 115–138.
Published: 14 January 2019
...Herbert Goelzner; Abraham Stefanidis; Moshe Banai Purpose This study aims to generalize the research findings about the impact of individualism-collectivism, ethical idealism and inter-personal trust on ethically questionable negotiation tactics, such as pretending, deceiving and lying...

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