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Keywords: Company performance
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Journal Articles
Journal:
European Business Review
European Business Review (2003) 15 (4): 262–276.
Published: 01 August 2003
... formed a key element in Rolls‐Royce’s successful strategy to extend its product portfolio, a strategy that elevated the company to second place in the global aero engine market. © MCB UP Limited 2003 Aerospace industry Competitive strategy Strategic alliances Company performance...
Journal Articles
Journal:
European Business Review
European Business Review (2001) 13 (6): 353–364.
Published: 01 December 2001
... Limited 2001 Innovation Company performance Competitive strategy Traditionally, competitiveness is an economic concept associated with the firm; however, increasingly, government agencies apply the concept to spatial economies (Department of Trade and Industry, 1996a; Government Office...
