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Keywords: Competitive context
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Journal Articles
Journal:
European Business Review
European Business Review (2016) 28 (2): 225–247.
Published: 14 March 2016
..., it analyzes differences between research conducted in a competitive context of strong rivalry and research in a context characterized by strong buyer power. In particular, the review compares types of innovation under investigation and the level at which the innovation occurs. Findings It was found...
