Keywords: Conjoint analysis
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Journal Articles
European Business Review (2020) 32 (2): 317–347.
Published: 10 January 2020
... uses the conjoint analysis method and analyzes a sample of 381 French consumers. Two sports brands were tested in this experiment: Nike and Patagonia. Findings The results show that despite the sensitivity of the respondents to the social and environmental conditions involved in the manufacture...
Journal Articles
European Business Review (2014) 26 (4): 305–329.
Published: 03 June 2014
... in comparison with independent certifications organised by an external third party. Design/methodology/approach – An empirical study involving 134 French consumers by means of a conjoint analysis method was conducted, and the case of Nespresso coffee was tested. Findings – The results show that self...

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