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Keywords: Conjoint analysis
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Journal Articles
Journal:
European Business Review
European Business Review (2020) 32 (2): 317–347.
Published: 10 January 2020
... uses the conjoint analysis method and analyzes a sample of 381 French consumers. Two sports brands were tested in this experiment: Nike and Patagonia. Findings The results show that despite the sensitivity of the respondents to the social and environmental conditions involved in the manufacture...
Journal Articles
Journal:
European Business Review
European Business Review (2014) 26 (4): 305–329.
Published: 03 June 2014
... in comparison with independent certifications organised by an external third party. Design/methodology/approach – An empirical study involving 134 French consumers by means of a conjoint analysis method was conducted, and the case of Nespresso coffee was tested. Findings – The results show that self...
