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Keywords: Consumer choice
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Journal Articles
Journal:
European Business Review
European Business Review (2015) 27 (5): 477–494.
Published: 10 August 2015
... et al. (2000) who argue that US products are used to gain or enhance social status in certain product categories associated with conspicuous consumption. © Emerald Group Publishing Limited 2015 Latin America Cultural dimensions Country of origin effects Consumer choice...
Journal Articles
Journal:
European Business Review
European Business Review (1998) 98 (5): 276–281.
Published: 01 October 1998
.... © MCB UP Limited 1998 Consumer choice Investment Retailing Russia The recent interest by western academics and business writers in the potential of Russia as a market has been accelerated by the political reforms instituted in the Gorbachev era. As early in the reform...
