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Keywords: Consumer orientation
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Journal Articles
Journal:
European Business Review
European Business Review (2016) 28 (2): 137–154.
Published: 14 March 2016
... and interfirm learning are directly and positively correlated with relationship value; and consumer orientation and management innovation are directly and positively correlated with relational governance. Research limitations/implications The high explanatory power of the results of the deduced model...
