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Keywords: Consumer preference
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Journal Articles
Journal:
European Business Review
European Business Review (2020) 32 (2): 317–347.
Published: 10 January 2020
...Mohamed Akli Achabou Purpose The purpose of this study is to explore the influence of perceived corporate social responsibility (CSR) effort on consumer preference in the case of brands with different CSR histories in the clothing and footwear sector. Design/methodology/approach This study...
