Keywords: Consumer-brand relationship
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Journal Articles
European Business Review (2021) 33 (2): 272–294.
Published: 03 March 2020
.... The vulnerability and scandals in the financial sector since the past decade have created a negative emotion in the consumer, endangering its authenticity in the consumer-brand relationship and changing their relationship with a brand. The originality of the study is consubstantiated in the model. The model covers...

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