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Keywords: Contingency
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Journal Articles
The role of competitive strategy in the performance impact of exploitation and exploration quality management practices
Available to Purchase
Journal:
European Business Review
European Business Review (2021) 33 (1)
Published: 09 April 2020
... on performance. Design/methodology/approach The authors apply partial least squares structural equation modeling to data from a sample of German pharmaceutical firms. Findings The results show that the impact of exploitative and explorative QM practices on firm performance is contingent...
