...Anne Rindell; Tore Strandvik Purpose The aim of this paper is to discuss how corporate brand images evolve in consumers' everyday life and its implications for the company's branding strategies. Design/methodology/approach A conceptual discussion and a framework are presented that maps four...

... in classifying a firm. These include: community, corporate governance, diversity, employee relations, environment, human rights, product, and controversial business issues. Social responsibility Brands Corporate branding Issues To date there has been extensive discussion of the benefits to firms...