... of broader social identity, enjoys a hegemonic status in their scholarly discourse (Albert and Whetten, 1985 ; Hatch and Schultz, 2002). In contrast to corporate identity it has, traditionally, had an internal, employee foci. Whereas corporate identity is underpinned by a strong practical and managerial...

..., this theoretical diversity is evidenced also in different intellectual traditions discernable within the respective research streams of corporate identity and OI [2] . Insofar as OI is concerned, the most salient of these traditions is the notion of social identity applied to the organisation, initially introduced...

... itself to its target publics. In essence the corporate image reflects the corporate identity of the organization since an organization's reputation is shaped by the “signals” the organization gives about its nature for example, the behaviour of its members, or the type pf organizational activities...