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Keywords: Corporate reputation
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Journal Articles
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Available to PurchaseShahzeb Hussain, Olga Pascaru, Constantinos Vasilios Priporas, Pantea Foroudi, T.C. Melewar, Charles Dennis
Journal:
European Business Review
European Business Review (2023) 35 (4): 469–499.
Published: 20 April 2023
...Shahzeb Hussain; Olga Pascaru; Constantinos Vasilios Priporas; Pantea Foroudi; T.C. Melewar; Charles Dennis Purpose This study aims to examine the effects of celebrity negative publicity on attitude towards brand, corporation, brand reputation and corporate reputation, both directly and through...
Journal Articles
The moderating effect of corporate reputation on inter-firm alliance impact on company performance
Available to Purchase
Journal:
European Business Review
European Business Review (2019) 31 (4): 524–543.
Published: 10 June 2019
...Xiaoyu Liu; Harrie Vredenburg; Urs Daellenbach Purpose The purpose of this paper is to untangle the impacts of a firm’s corporate reputation and its alliance partners’ social capital on its financial performance, drawing on the relational and the network points of view. Design/methodology...
Journal Articles
The effect of environmental CSR issues on corporate/brand reputation and corporate profitability
Available to Purchase
Journal:
European Business Review
European Business Review (2014) 26 (4): 330–339.
Published: 03 June 2014
... companies investing more in the research and development of environmentally friendly production and products (Oberseder et al., 2013). © Emerald Group Publishing Limited 2014 Environmental CSR Climate responsibility Natural resource utilization Corporate reputation Corporate...
