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Keywords: Cultural diversity
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Journal Articles
Journal:
European Business Review
European Business Review (2013) 25 (4): 382–390.
Published: 21 June 2013
... and services as they did two decades ago, without realising the need to change their marketing strategy in order to target consumers as highlighted in this paper. © Emerald Group Publishing Limited 2013 Marketing Republic of South Africa Challenges Developments Cultural diversity Marketing...
