... on the perspectives of service-dominant logic and customer-dominant logic. Findings The research elucidated how value is both socially created and deconstructed through stories. Moreover, narrative analysis revealed how residents’ perceptions of services are deeply embedded in context and time. In this way...

... Value formation Service‐dominant logic Customer‐dominant logic Customer ecosystem The ongoing debate about the service‐dominant logic (S‐D logic) (Vargo and Lusch, 2008a, b ; Grönroos, 2008) has stressed that value creation needs more systematic consideration. The core of marketing has...