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Keywords: Customer ecosystem
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Journal Articles
Customer dominant value formation in service
Available to Purchase
Journal:
European Business Review
European Business Review (2013) 25 (2): 104–123.
Published: 01 March 2013
... Value formation Service‐dominant logic Customer‐dominant logic Customer ecosystem The ongoing debate about the service‐dominant logic (S‐D logic) (Vargo and Lusch, 2008a, b ; Grönroos, 2008) has stressed that value creation needs more systematic consideration. The core of marketing has...
