Skip to Main Content
Keywords: Customer ecosystem
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
European Business Review (2013) 25 (2): 104–123.
Published: 01 March 2013
... Value formation Service‐dominant logic Customer‐dominant logic Customer ecosystem The ongoing debate about the service‐dominant logic (S‐D logic) (Vargo and Lusch, 2008a, b ; Grönroos, 2008) has stressed that value creation needs more systematic consideration. The core of marketing has...

or Create an Account

Close Modal
Close Modal