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Keywords: Customer experience
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Journal Articles
Satisfaction as a mediator in phygital insurance: a PLS-SEM analysis of hybrid interaction, innovation perception and behavioral intentions
Available to Purchase
Journal:
European Business Review
European Business Review 1–23.
Published: 03 June 2026
... Customer experience Digital transformation C38 D91 G22 L86 O33 Deanship of Scientific Research at Northern Border University NBU-FFR-2026–2576-02 The authors extend their appreciation to the Deanship of Scientific Research at Northern Border University, Arar, KSA for funding...
Journal Articles
The reciprocal relationship between search engine optimization (SEO) success and brand equity (BE): an analysis of SMEs
Available to Purchase
Journal:
European Business Review
European Business Review (2023) 35 (5): 860–873.
Published: 27 July 2023
... SMEs Keyword strategy Customer experience The importance of brand equity (BE) is a well-established topic in marketing research. Inside the branding discipline, BE is a key issue, because of its added value in the results, using the same marketing efforts (Keller, 1993 ; Keller and Lehmann...
