... the satisfaction–loyalty link from an emerging market perspective in Africa. Employee attitude and service performance Employee personality traits Perceived value Customer orientation Satisfaction Loyalty Affective commitment Calculative commitment Corresponding author Mornay Roberts-Lombard...

... developed usually left as well. Marketing mix Customer orientation Competitive strategy The world is truly becoming one interrelated marketplace, with walls, both physical and psychological, falling, barriers collapsing, boundaries blurring, and technology flattening the overall landscape...

...Göran Svensson; Evert Gummesson Purpose With Sweden and Europe and the present and the future as vantage points, the purpose of this paper is to challenge the viability of customer centricity (or customer orientation) and its axiom, the marketing concept, as the basis for marketing...