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Keywords: Customer sphere
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Journal Articles
Journal:
European Business Review
European Business Review (2017) 29 (1): 2–14.
Published: 09 January 2017
... ways. Originality/value Prevailing streams in service research on value co-creation argue for more studies and empirically grounded examples of value co-creation processes, especially those based in the customer sphere. This paper contributes to such an enhanced understanding of the process...
