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Keywords: Customer stewardship
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Journal Articles
Exploring customer stewardship behaviors in service firms
Available to PurchaseHenry Boateng, Fortune Edem Amenuvor, Diyawu Rahman Adam, George Cudjoe Agbemabiese, Robert E. Hinson
Journal:
European Business Review
European Business Review (2022) 34 (4): 541–555.
Published: 20 April 2022
.../approach A semistructured interview with 61 frontline service employees was used in the study. This study used a thematic analysis technique to analyze the data. Findings The findings show that frontline service employees develop a sense of customer stewardship because of organizational values, human...
