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Keywords: Customer value perception
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Journal Articles
Journal:
European Business Review
European Business Review (2018) 30 (3): 246–271.
Published: 14 May 2018
...Barbara Jensen; Fatima Annan-Diab; Nina Seppala Purpose The purpose of this paper is to develop a framework that describes and explains how corporate social responsibility (CSR) initiatives are perceived by customers and links customer perception to the notion of customer value perception...
