... on the perspectives of service-dominant logic and customer-dominant logic. Findings The research elucidated how value is both socially created and deconstructed through stories. Moreover, narrative analysis revealed how residents’ perceptions of services are deeply embedded in context and time. In this way...

... the value construct through a new customer dominant value perspective, recognizing value as multi‐contextual and dynamic based on customers' life and ecosystem. The findings mark out new avenues for future research. The customer‐dominant logic recognises that value is not created, it is formed. Value...