..., processes to tap developments in exogenous science and technology, processes to identify target market segments, and processes to tap and change customer needs and customer innovation (Teece, 2007). “Seizing” involves selecting and developing the previously identified (i.e. sensed) opportunities...

...Aron O'Cass; Göran Svensson; Liem Viet Ngo; Aron O'Cass Purpose The purpose of this paper is to develop a conceptual framework for a value creation business (VCB) model. It seeks to unlock two essential research questions: “what constitutes value”, and “how do firms create value for customers...

... the concept of the business concept. The key premises of the study are tested through an explorative case research. Findings Customer value is the core of the proposed framework. Customer interface, product offering and differentiation form the key value creating platform in the management of business...

...Ahmet Bardakci; Jeryl Whitelock Purpose To examine customers' readiness for mass‐customised products in two European countries, Turkey and the UK. Design/methodology/approach Examines the demand side of the market and begins to explore whether mass‐customisation can be implemented...