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Keywords: Degradation
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Journal Articles
When worse is better: a typology of strategic downgrading tactics in product and service design
Available to Purchase
Journal:
European Business Review
European Business Review 1–33.
Published: 19 May 2026
... and the Gioia methodology. Findings Five business tactics for downgrading products and services were identified: frugalism, planned obsolescence, degradation, destruction and inconclusion. The typology that was developed describes these tactics in 12 dimensions, with six explaining operational differences...
