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Keywords: Developments
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Journal Articles
Journal:
European Business Review
European Business Review (2013) 25 (4): 382–390.
Published: 21 June 2013
...D.J. Petzer; C.F. De Meyer Purpose The purpose of this paper is to provide a background into the challenges and developments faced by marketers in South Africa as well as those wanting to enter the South African market. Design/methodology/approach The paper presents the viewpoints...
