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Keywords: Dialogic communication
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Journal Articles
Dialogic features of brand South Africa’s website and tourists’ intentions to visit
Available to Purchase
Journal:
European Business Review
European Business Review (2019) 31 (5): 569–584.
Published: 02 August 2019
...Robert E. Hinson; John Paul Basewe Kosiba; Henry Boateng; Raphael Odoom; Ransford Edward Gyampo Purpose Despite the recognisable importance of nation brand websites, they have seemingly not been the focus of dialogic communication interrogations of marketing and communications scholars. This paper...
