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Keywords: Differentiation
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Journal Articles
How does a foreign subsidiary’s differentiation strategy fit competitive dynamics and mandate?
Available to Purchase
Journal:
European Business Review
European Business Review (2016) 28 (6): 690–708.
Published: 10 October 2016
...Anders Pehrsson Purpose Drawing on the contingency perspective of strategy, the purpose of this paper is to extend current understanding of fit between a differentiation strategy of the industrial firm’s foreign subsidiary and key contextual boundaries. Design/methodology/approach A conceptual...
