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Keywords: Distribution network
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Journal Articles
Journal:
European Business Review
European Business Review (2015) 27 (6): 617–637.
Published: 12 October 2015
...Guido Bortoluzzi; Maria Chiarvesio; Raffaella Tabacco Purpose – This paper aims to examine how three firms set up distribution networks in China and India. The authors highlight the criticalities in this process and the modifications necessary to adapt the firms’ distribution networks...
